Victoria is a salon owner and hair professional since 2003.
The amount of wasted colour and associated cost convinced Victoria that there must be a better way to mix colour. The result is SmartMix, a simple app that helps stylists mix the correct amount of colour every time.
Having created in 2015, Victoria worked closely with large salons in London to perfect the app and really get to know what would work best in a busy, fast environment.
Jerry founded Digita, a technology company in 1986 that developed software for Microsoft, HM Revenue and Customs, large legal and accounting firms. Thomson Reuters acquired the business in 2009 where Jerry lead the European Tax and Accounting Division.
For the past four years he has been a business angel investor and mentor to start up businesses through the SETsquared Partnership at Bristol University and the Innovation Centre at Exeter University.